Google Ads vs SEO Cost Calculator

This calculator helps you compare the cost efficiency of Google Ads versus SEO by analyzing your current metrics and budget.

Why This Calculator Matters

Making informed marketing decisions requires data, not guesswork. This calculator cuts through the noise by revealing the true cost per lead for both channels based on your actual business metrics. Whether you're allocating budget for the first time or reassessing your current strategy, understanding which channel delivers better efficiency helps you maximize ROI and avoid wasting money on underperforming campaigns. Many businesses assume one channel is always better, but the reality depends on your specific conversion rates, traffic volumes, and industry costs—this tool gives you clarity on what works for your situation.

Input Fields Explained:

• Monthly SEO Spend: Your current monthly investment in SEO services, tools, and content.
• Monthly Organic Traffic: The number of visitors you receive from organic search each month.
• SEO Conversion Rate: The percentage of organic visitors who convert into leads or customers.
• Google Ads CPC: The average cost per click for your target keywords in Google Ads.
• Google Ads Conversion Rate: The percentage of ad clicks that convert into leads or customers.

Understanding the Results:

The calculator shows you the cost per lead for both channels and determines which is more cost-effective for your business. Remember that SEO is a long-term investment that compounds over time, while Google Ads provides immediate results but requires ongoing spend.