Warning: AI is flooding the internet with garbage

ChatGPT Can Write 10,000 Words. It Can't Build Strategy.

Anyone can generate content now. But strategic content that understands your audience, captures your voice, and actually ranks? That takes expertise.

🤖

The Problem:

The internet is drowning in generic AI content. Google's getting smarter at detecting it. Your competitors are publishing 50 articles a month. But none of it is working because there's no strategy behind it.

Get a Real Content StrategyCall 0483 937 953

Content Without Strategy

  • ✗Publishing random topics hoping something sticks
  • ✗Generic AI content that sounds like everyone else
  • ✗No understanding of search intent or audience
  • ✗Content that doesn't rank or convert

Strategic Content

  • ✓Data-driven topics targeting educational + buying intent
  • ✓Unique voice and perspective that builds authority
  • ✓Mapped to your audience's actual search behavior
  • ✓Content that ranks, engages, and converts

The AI Content Crisis

Here's what's happening right now on the internet...

90%

of new content online

is now AI-generated (and most of it is garbage)

3x

more content published

since ChatGPT launched (but rankings haven't changed)

0%

of AI content

has a unique perspective or builds real authority

💡

The Opportunity

While everyone's racing to publish more AI content, there's a massive opportunity for businesses that focus on strategic, high-quality content. Google rewards expertise, authority, and unique perspectives - things AI can't fake.

What We Mean by "SEO Content"

It's not just "content with keywords stuffed in"

SEO Content IS:

  • 📊
    Strategically planned

    Based on keyword research, search intent, and business goals

  • 🎯
    Intent-focused

    Targets educational (trust) or buying (conversion) intent

  • ✍️
    Human-first

    Written in your brand voice with unique insights

  • 💰
    Conversion-optimized

    Clear CTAs and persuasive copy that drives action

SEO Content ISN'T:

  • 🤮
    Keyword-stuffed garbage

    Unreadable content that repeats keywords unnaturally

  • 🤖
    Generic AI fluff

    Content that sounds like every other article on the topic

  • 📄
    Thin, low-value pages

    300-word articles that don't answer the question

  • 📋
    Copied from competitors

    Rehashing what's already ranking without adding value

Good Content vs Bad Content

Real examples that show the difference

📚 Educational Intent

Topic: "How to Choose an SEO Agency"

❌

Bad Content

"Choosing an SEO agency is important. SEO agencies help with SEO. When choosing an SEO agency, you should choose an SEO agency that does good SEO..."
✗Keyword stuffing ("SEO agency" 5 times)
✗Generic, no unique insights
✗Could be written by anyone (or AI)
✅

Good Content

"We've audited 200+ SEO agencies. Here's what separates the good from the bad: transparency. Ask to see their actual client results in Google Search Console. If they won't show you, walk away..."
✓Specific, actionable advice
✓Shows expertise and experience
✓Unique perspective and voice
💰 Buying Intent

Topic: "SEO Services for E-commerce"

❌

Bad Content

"We offer the best SEO services for e-commerce. Our SEO services include keyword research, on-page SEO, and link building. Contact us today for SEO services..."
✗Vague claims with no proof
✗No specific value proposition
✗Sounds like every other agency
✅

Good Content

"E-commerce SEO is different. You're not just ranking blog posts - you need product pages, category pages, and collections to rank. We've helped 15 e-commerce stores increase organic revenue by 180% in 6 months..."
✓Specific results with numbers
✓Shows understanding of niche
✓Clear differentiation

Our 8-Step Process

How we build content strategies that actually work

1

Keyword Research

We analyze what your audience actually searches for and what intent they have

Tools: Ahrefs, SEMrush, GSC
2

Intent Mapping

We map keywords to educational (trust) or buying (conversion) intent

EducationalBuying
3

Competitor Gaps

We find what your competitors are ranking for and what they're missing

Identify opportunities
4

Topic Clustering

We organize content into clusters that build topical authority

Pillar + cluster pages
5

Brand Voice

We define your unique tone and style so content sounds like you, not AI

Your competitive advantage
6

Content Calendar

We prioritize quick wins, revenue drivers, and authority builders

Strategic publishing schedule
7

Content Briefs

Detailed briefs with structure, keywords, and quality standards

Clear execution guidelines
8

Measure & Iterate

We track rankings, traffic, and conversions, then optimize

Continuous improvement

Want the Full Breakdown?

Get a free consultation where we'll walk you through our entire process and show you exactly how we'd build your content strategy.

Book Your Free Strategy Call

Ready for a Content Strategy That Actually Works?

Stop guessing what content to create. Get a data-driven strategy that targets educational and buying intent, ranks on Google, and drives real revenue.

Get Your Content StrategyCall 0483 937 953

Free consultation • No lock-ins • Strategy built for the AI era