Keyword Opportunity Calculator

This calculator helps you identify and prioritize keyword opportunities by analyzing multiple factors including search volume, competition, and business relevance.

Why This Calculator Matters

Not all keywords are created equal. A high-volume keyword with extreme competition might deliver less value than a moderate-volume keyword that's highly relevant to your business. This calculator combines multiple metrics to give you a holistic opportunity score, helping you focus on keywords that will actually move the needle for your business rather than chasing vanity metrics.

Input Fields Explained:

• Monthly Search Volume: The average number of searches per month for this keyword. Higher volume means more potential traffic.
• Keyword Difficulty: A score from 0-100 indicating how hard it is to rank for this keyword. Lower difficulty means easier to rank.
• Estimated CPC: The cost per click in Google Ads. Higher CPC often indicates commercial intent and value.
• Relevance to Business: Rate from 1-10 how relevant this keyword is to your products or services. Higher relevance means better conversion potential.
• Search Intent: The type of search intent. Informational (research), Transactional (ready to buy), or Commercial (comparing options).

Understanding the Results:

The calculator provides three key outputs:

• Opportunity Score (0-100): A composite score that balances volume, difficulty, and relevance. Higher scores indicate better opportunities.
• Priority Level: High (75+), Medium (40-74), or Low (below 40) priority classification to help you quickly identify which keywords to target first.
• Suggested Page Type: Recommended content format based on search intent. Informational keywords suit blog posts, while commercial keywords work better for landing pages.